Independent Research company

  • Business Research & Management
  • Market Research.
  • Consumer Market Research
  • Academic & Profession Research

RESEARCH DEPARTMENT

We are a research-based company, we deliver full-cycle research projects, from design and sampling to analysis and dissemination.  Are you looking for a supplier of data, insights, and research services? Then you have come to the correct place. If you need a service from our industry that you know meets the highest international standards of professionalism, then look no further than the companies in the PTM Consulting Services.

WHY PREFER PTM CONSULT SERVICES?

Cause PTM data and research teams are embedded in the local context. We believe that delivering impactful research requires building a local team, Understanding the context, establishing a close working relationships on the ground. In truth we believe, and so is our mission to uncover the truth and let our client understand their brands and market by empowering stakeholders with real-world data so that they can take commercially sound and bold decisions in pursuit of their brand leadership.

ACTIONABLE INSIGHTS

we strive to deliver an analysis of the highest quality, leading to actionable insights for our clients. Our research is impactful and designed to answer the problems and questions our clients have. 

DRIVE FOR INNOVATION

At PTM, we innovate with every new opportunity. We integrate the latest research methods, testing approaches borrowed from other sciences and apply lessons learned from past projects.  

Business Research management

People start up their business because they are good at business presumption and have allegiance to do so. Although, they may not be skilled in financial or legal perspectives. We are here to assist you. Yes, you’ve come to the right place. PTM Consulting Services is helping new business startups get off on the right foot.  in-depth expertise in tax and accounting practices enables us to give you the critical advice you need to change your business idea into reality.

Market Research

Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. these methods allow organizations or businesses to discover their target market, collect and document opinions and make informed decisions. Our primary purpose in conducting market research is to help business people understand the market associated with a particular product or service, and decide how the audience will react to a new product or new service, and the outcome/result obtained from market research determine what are the feature priorities requirement of consumers.

Qualitative services

Our team specializes in coding surveys on electronic platforms working with the Survey statistics platform. We follow a rigorous approach to data quality, including built-in quality checks, back-checks, and audio audits.  Qualitative Research is about finding out not only what consumers think about the product but also letting people talk about their opinions which helps to understand their motivations and feelings. Our team is experienced in the full range of qualitative research methodologies and can help you design a bespoke program, tailoring methodologies as per project needs.

Experience in qualitative service

Having professionally trained and experienced moderators we develop the questioners of the projects after detailed discussion with the client and have conducted many Qualitative types of research like In-depth Interviews, Dyads/Triads, Focus Group Discussions, Usability testing, and Brainstorming in different geography and with difficult to reach respondents in various industries like Automotive, Finance, Healthcare, Travel, and Tourism and so forth. PTM researcher is committed towards high-quality research and deliverables and thus all our transcripts too are prepared by skilled professional transcribers and then only our researchers start interpreting and analyzing the data.

Types of research studies in qualitative

  • Customer satisfaction, experience, journey.
  • Concept and product testing
  • Brand advertising testing.

Methodologies​

  • Gamification
  • Action research
  • Stimulus-response
  • Storytelling/storyboarding

Focus groups/online focus groups

PTM Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the timeless known to the provider. Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers’ or professionals’ views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

In-depth interviews

In-depth interviews are qualitative data collection method that helps to analyze, explore, study perception, attitude, and respondent behavior to a particular idea or concept The questions are open-ended less structured, flexible, and continuous. We at PTM Research have conducted different research in different geography in persona and over the phone with difficult to research respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation.

Ethnographic Market Research

Ethnography is a kind of research conducted within the context of consumer experience, social interaction behaviors, and perceptions in the real world within teams, groups organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic, and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards

PTM Research uses an online Bulletin board for research involving-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide insights.

Usability and testing research

PTM Research focuses on getting a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost in turn profitability.

Market Research Reports

Customized reporting on the Rwandan market, and the eastern region, including latest news, innovations, and opportunities in your required industry.

Quantitative services

We supply clients with information that allows them to make informed and focused business decisions. Quantitative market research is one of the powerful and robust research methodologies to target respondents in structured away so that insights and hard facts are obtained hich helps in making business decisions. Most of the time the data required is related to the market share, market penetration, market size and growth rate.

Quantitative research can also be used to measure customer attitude and awareness toward the manufacturers and overall customer behavior and can be combined with segment analysis to target and monitor the key audience over time to ensure optimal use of the budget.

  • Customer satisfaction.
  • Customer segmentation and targeting.
  • Advertising and branding.
  • Product design and development.
  • Pricing sensitivity measurement.
  • Brand tracking.
  • Employee satisfaction.
  • Mystery shopping.

In PTM Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers. We help our client to idenfify the target audience and understand perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of face to face interview which is the ideal for conducting many tests like the introduction of new or modified product. In PTM Research with its team of highly trained and experienced professionals has successfully conducted.

Computer Assisted Personal interview is a method where data is collected using a computer replacing then and paper method and is usually conducted at respondents home or business. Computer researches help to control the  interview processes as the interview is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection. In PTM Research with its team of highly trained experienced professionals has successfully designed and conducted many computer assisted personal interview with difficult to research audiences where online methodologies are relatively less feasible but consumers and target respondents opinion and insights a crucial role in decision making.

Data Collection

We collect data from various sources, convert it or process it as per specifications and give you outputs as you desire. We also provide CAPI/CAWI methodology, which is according to the need of client. Data collection is the procedure in which the gathering and measuring of the information is performed. Therefore, we PTM Consulting Services  survey utilize the process of data collection for interpreting data, comparing it, distributing and determining its relationship. We work on data collection services through text mining and web scraping. the most important part of any data collection program is to retain a quality control program. We provide 100% quality work to our client. We collect the right data, accurately and efficiency. we provide high quality data, by targeting/screening respondents. 

Data Analysis

With our advanced knowledge of statistical software, we have always led the industry in data analysis both in educational projects and national research projects. We are specialists in data entry, by using methods such as significance testing Descriptive, analysis, factor analysis correlation, linear regression, conjoint regression, cluster analysis data transformation among others. We also include descriptive statistics in our reports that consist of mean, median, mode, variance, bivariate and multivariate analysis. We use software such as excel, SPSS, Pythons, Tableau, and Power BI. We are pleased to work to your tabulation specification and have a variety of analytical tools available for the manipulation of data. Tabular output may be produced in a variety of presentation styles and formats.